Robots Can’t Roast Marshmallows: AI in Campgrounds: How Artificial Intelligence Improves Management, Guest Experience, and Revenue

Why AI Will Supercharge RV Hospitality

Ah yes, the headlines. “AI is taking over everything.” “Robots will replace your job.” If you believed every doomsday think-piece, you’d think Siri was sharpening knives in the backroom and ChatGPT was eyeing your campground. Let’s be real: AI isn’t coming for hospitality, and it certainly isn’t killing the RV industry. What it is doing is teeing up a golden age where the people side of hospitality shines brighter than ever—because guess what? AI can answer a question, but it can’t offer you a warm welcome, a campfire story, or that extra s’more when you drop the first one in the dirt.

Hospitality has always been a human-to-human industry. It thrives on warmth, empathy, and those small gestures that make guests feel at home. AI? It’s brilliant at crunching numbers, streamlining operations, and reminding you (yet again) what time check-out is. But it has no heart. Guests don’t come back because a chatbot emailed them—they return because of the people who remembered their name, their favorite spot by the lake, or the fact that their dog likes beef treats over chicken.

So relax. AI won’t kill hospitality because hospitality isn’t a product—it’s a relationship.

AI in Campgrounds: Transforming the Outdoor Hospitality Industry

AI in Campgrounds is rapidly changing how RV parks, resorts, and campgrounds operate. By integrating artificial intelligence into campground management software, owners can automate reservations, streamline check-ins, and eliminate double-booking errors. AI in Campgrounds also improves guest communication through chatbots that provide 24/7 answers to common questions, enhancing customer service while saving staff time. Predictive analytics allow campground managers to forecast seasonal demand, optimize pricing, and plan resources more effectively. On the marketing side, AI in Campgrounds powers personalized advertising campaigns, helping attract new campers and improve guest retention. Operationally, AI tools monitor utilities, predict maintenance issues, and increase overall efficiency across RV parks and outdoor destinations. With AI in Campgrounds, owners gain the ability to boost revenue, reduce costs, and deliver a seamless guest experience.

Let’s be honest: AI isn’t going to make your guests laugh around a fire, recommend the best spot to watch fireflies, or magically clean a melted s’more out of your upholstery. That’s human work—messy, warm, and irreplaceable. What AI will do is pick up the clipboard chores, so the humans can focus on what humans do best: create memories.

That human focus is more important than ever when you consider one of the largest elephants in the room around this topic: labor costs and shortages. These challenges have hit us all hard and continue to grow more difficult in today’s world; yet customer demands and the need to stay competitive aren’t going anywhere. So how can you realistically hire enough people to deliver the exceptional level of service that tough competition demands, especially on lower ADRs and occupancy numbers than in recent years? The truth is, you must either cut into your bottom line or start seriously considering AI.

But what is the harm in adopting software that handles all your guests’ routine questions, freeing your front desk staff to focus on the person right in front of them? This shift enables your team to provide a better, more personalized guest experience—something that directly boosts your rebook rates and positive reviews. AI isn’t a replacement; it’s a powerful enhancement designed to help your team succeed in this challenging market.

Hospitality will always belong to humans. AI is just the backstage crew, making the show run smoother. The RV industry—already built on adventure, freedom, and connection—stands to benefit the most: less paperwork, smarter systems, happier guests.

It’s an enhancement, not a replacement. Trust me: we use it, and it has helped us stay ahead in a crazy market when many others reported losses.

So no, AI won’t kill hospitality. In fact, it might just give it the turbo boost we didn’t know we needed. Because in the end, no matter how clever the algorithm, AI still can’t roast your marshmallows.